Cosmic Girls (or WSJN) is a joint project between Starship Entertainment and Yuehua Entertainment with both Chinese and Korean members in its formation. Debuting this year with “MoMoMo,” Cosmic Girls joined the fray of 2016 debut groups pretty early on, and seem to have gained a bit of a following with it. Now, just about six months after their first song, they’ve released their sophomore effort, “Secret,” and it fell short.
“Secret” is an electropop song with techno elements infused within the instrumental. I’m guessing that this choice has to do with the space element Cosmic Girls’ entire concept is found upon, but what’s so surprising is how uninspired everything sounds. There isn’t a whole lot going on within the song itself, beyond minor changes in the instrumental as the song progresses. I found myself multiple times wishing that there was something more to it. But, unlike a couple of tracks I’ve reviewed, at least the girls aren’t getting drowned out by the background. However, even the vocals seem to suffer this “meh” syndrome present throughout the song.
The video tries to add something interesting to the equation, and on an aesthetic level, it works. It’s hard to deny how good many of the shots look. Whoever did the CGI elements of this video deserves an award because it’s so beautiful to look at. Just taking a still image of the video feels like enough to get any person on Tumblr excited, and even I can appreciate it on some level. However, that seems to be all that the video has going for it. Beyond that, the video feels like a hodge-podge of different settings that don’t form a cohesive whole. On their own, these scenes look great, but that means nothing if you can’t tie them together.
But, that doesn’t mean that the director didn’t try. Throughout the video, there’s an image of a symbol that reminds me of witches but I guess is supposed to represent space and the zodiac as well. As this video is trying to form something cohesive, it leaves me with more questions than answers. Why is this girl falling to Earth from space? What are those girls doing in the flying car? Why do they have fire wings? Are those three in the living room casting a spell? Why is there a glass cube on a beach at night? And still others.
Now don’t get me wrong: videos that don’t make sense isn’t anything new in the Kpop world. There are so many examples of videos that don’t make sense: Taemin’s “Press Your Number,” Infinite’s “The Chaser,” and f(x)’s “Four Walls” immediately come to mind. But what makes this different is the fact that this song is unremarkable, so it makes the flaws in its video much more obvious.
On the bright side, at least that everyone is trying wherever you look with this video, which is more than can be said for comebacks with similar pitfalls. I just wish there was more of a cohesive whole to put everything together.