After bursting onto the scene with “O.K. Girl” in 2011, B1A4 has become a well-loved and appreciated group in the Kpop community. Because most of their tracks are composed and produced by their leader, Jinyoung, B1A4 also has a tendency of sounding different in an industry where producers like Brave Brothers, Shinsadong Tiger, and Duble Sidekick seem to run the show.
I’ve been mulling over for a little while how I want to write about this comeback because it’s been hard to find the words. But, I figured that I should at least give it a try, and so here we are.
In short: I love every bit of this.
In detail: holy crap there is so much I could talk about. The beginning at first sounded very much like the beginning of “Walk” by the Foo Fighters, but it quickly changes before I can make the comparison even further. There is a lot of layering and mixing of different tempos and styles within the song, but it all comes to a cohesive whole at the end of it. There are lots of strings and guitars added into the song (two things I adore in Kpop) and the sound of it is perfect for winter weather.
The music video portrays the highs and lows of a relationship that’s already ended. It seems like a very simple concept, but it’s the delivery that makes this video amazing.
Usually, Kpop tends to do when it comes to portraying relationships in their videos is show either very platonic or implied imagery about the couple in question. Like, maybe you’ll see the couple together, but beyond taking a hand or watching someone do something with admiration, it’s very rare that you see a relationship beyond cold physical implication. I know it has something to do with not making the fangirls jealous or allowing the fangirl to step into the girl’s shoes, but whatever. In “A Lie,” B1A4 throws that notion out the window. We see lots of hugging, cuddling, taking pictures, dancing-in-living-rooms stuff, and the five relationships we see feel far more authentic, and therefore heartbreaking when they end.
B1A4 is one of those groups that hardly disappoint, and this is another testament to that notion. While they’ve never been a group I’ve actively stanned or even bought music from, they are a breath of fresh air after the comebacks this month, and I’m pretty sure this is going to end up on my playlist a lot this winter season.
What did you guys think of the song and video? What do you think of the portrayal of relationships in the music video? Let me know in the comments below, and I’ll see you next time!