BLACKPINK’s “As If It’s Your Last” is Not a Complete Swagfest, but Still Problematic


BLACKPINK are a strange group to write about. Branded as “the new 2NE1” by YG Entertainment, they’ve got their fair share of fans and haters alike, and the critical reception of the group has been anything but forgiving. Most of the bloggers I follow seem to blame this on YG in general because they just don’t know how to create girl groups. I’ve been sitting here with bated breath since their debut for something that would make BLACKPINK, well, BLACKPINK. It kills me when a group gets stagnated because of the way they’re marketed, so I’ve been waiting for the day BLACKPINK gets past this awkward phase and becomes the group they were destined to be.

Today was not that day.

Continue reading